communication design
to stop climate change
{ design toolbox }
polarity
palette
recent work
evolution of the palette
The Polarity Map has been around in the digital space for so long that it’s original color palette was just 9 values on a 256-color monitor. But with every evolution of technology came an evolution of the Map, along with the recalibration and expansion of the PMA color palette, and the requisite HEX-to-RGB-to-CMYK translations.