Bio + Resume
Bio
Luke Massman-Johnson is {designtoolbox}
I’m a passionate, hands-on Creative Director with 25+ years’ experience in the digital design space. I thrive at the convergence of design, communication and technology, and am deeply motivated to use my skills to make a positive difference in the world.
UI + UX • web • game • software • illustration • graphics • logo • identity • typography • photography • animation • motion
I have led multiple design teams for Disney Interactive, Scholastic New Media, Mattel Media and Edmark, creating richly artistic children’s educational and environmental games. And I directed the creative team for Disney Imagineering that designed a huge family-friendly multi-player gaming installation at Epcot Center.
I’m highly proactive and entrepreneurial. I led the 3-year development and launch of a groundbreaking consulting software tool, and have created identities, graphics, websites, and interactive media for dozens of innovative businesses and tech companies.
Along the way I’ve become an avid climate activist, contributing significant time, energy and a growing portfolio of design work to climate non-profits, environmental campaigns, and the green committee I co-founded at my children’s school.
I am eager to dedicate my design experience, technical skills, and creative passion to a full-time position as a CD or AD. I seek a successful design team with a refined aesthetic in communication design, whose principles guide them to clients and projects that make the world a better place.
I look forward to talking about your project!
Resume
Resume highlights below.
Or view, download and print it as a PDF
Or visit my profile on LinkedIn
2015
Partner, Creative Director & Marketing Director
AGZA, American Green Zone Alliance
Work + Skills
Business + product development, strategic planning, brand development, design + implementation of all marketing materials (logo, typography, branding, website, print collateral, icons, infographics, environmental graphics, social media, product + location photography + videos).
Company
A global leader in zero-emission grounds maintenance strategies, AGZA is a proactive member-based organization that accredits AGZA Service Providers and certifies AGZA Green Zones™.
1994 – now
Owner & Creative Director
{designtoolbox}
Skills
UI + UX, Web + Game + Software Design, Digital Illustration, Logo Design + Typography, Identity + Marketing, Print, Animation + Motion.
BONUS: I’m also pretty freakin’ awesome with a frisbee, in case your team is lookin’ for that!
Clients
Disney Imagineering, Disney Interactive, Scholastic New Media, Edmark, Mattel, Warner Bros., Georgia-Pacific, Steelcase, Haworth, Herman-Miller, First of America Bank, Amway, Post Carbon Institute, 350.org
++++++++++
2008 – 2011
Creative Director
Polarity Management Associates, LLC
Skills
UI + UX, Software, Web, Print
Work
Conceived, designed + built groundbreaking online assessment tool and all supporting corporate identity, sales + support collateral
2002 – 2007
Owner, Product Designer, Creative Director
Very Different Cakes
Skills
Product Design + Manufacturing, E-Commerce Site, Logo + Identity, Packaging + Collateral, Marketing + Sales, Advertising, Vendor Wholesale Program, and International B2B Partnerships.
Work
Partnered with my wife to grow her boutique cake studio into one of LA’s elite event brands. Invented multiple product lines + manufacturing processes, a highly customized e-commerce site, an international sales program, and a product line for HSN.
2001
Art Director
Disney Imagineering
Skills
Art Direction, UI + UX
Work
Pitched project, won bid, assembled and led team of digital 2D and 3D artists and interactive software developers, and collaborated with Imagineers on design and construction of physical and virtual multi-player gaming installation at DisneyWorld’s Epcot Center
2000
Art Director
Rotor Communications
Skills
UI + Digital Illustration
Work
Designed and rendered many dozen UIs for sales pitches, within incredibly tight technical requirements
1998 – 2000
Art Director
Mattel Media + Addictive Media
Skills
Game Designer, UI + UX, Digital Illustrator, Sprite Animator
Work
innovative gaming title specifically for girls
1996 – 1997
Art Director
Scholastic New Media + Mindsai Productions
Skills
Game Designer, UI + UX, Lead Artist, Digital Production Pipeline Developer
Work
Won bid, invented & standardized rendering techniques for team, conceived + designed UI + UX + gameplay for beautiful children’s animated educational game based on Scholastic’s beloved Huggly books by Tim Arnold.
1996
Art Lead
Zombie Entertainment
Skills
UI, Lead Artist, Sprite Animator
Work
Conceived and rendered multiple CD and web-based multi-player gaming interfaces for Zombie pitches.
1996
Art Director
Disney Interactive + Mindsai Productions
Skills
Game Designer, UI + UX, Lead Illustrator, Sprite Animator
Work
Designed gameplay, UI + UX, and visual style, and rendered scenes, interactive elements, and sprite animations on family-focus game to play in and explore a virtual Walt Disney World