IDENTITY: KRON 4

PRINT: Camp Shirt 2014 →

Linda Kane Design hired me to help create the logo, graphic identity and show package for San Francisco’s KRON 4 NEWS.

The font search centered around finding a clean but distinct number 4, then developing a typographic treatment around that focal point which would be flexible enough to accommodate the branding of all KRON’s various news programs.

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Next was creating the larger show package, taking it’s cues from defining elements in the new logotype, and integrating the logotype into the various show segments: title cards, lower thirds, video windows, split screens, business graphics, data, tech, stocks, sports, etc.