COLLATERAL: PMAP brochure
The Polarity Management Assessment Program (PMAP) is a groundbreaking online consulting tool, packing incredibly deep and powerful software in a UI that is light and intuitive.
As Creative Director I also created a marketing brochure that mirrored the software — rich and informative, yet minimalist.
![{dt}_collateral_PMAP_brochure_sketch_ALL_463](http://www.designtoolbox.com/wp-content/uploads/2010/03/dt_collateral_PMAP_brochure_sketch_ALL_463.png)
The brochure is just one piece of a 500+ page Sales & Training Binder for licensed PMA consultants and those taking the Polarity Masters Program.
The binder includes a Consultant Guide, Team Workbook, and Instruction Manual for the software.
![COLLATERAL PMA bcard front](http://www.designtoolbox.com/wp-content/uploads/2010/04/dt_collateral_PMAP_bcard_front_394.png)
The PMA Style Guide extends to all collateral, from printed letterhead and bcards to lower thirds on branded video clips.