communication design

to stop climate change

{ design toolbox }

luke massman-johnson

luke@designtoolbox.com

323.445.1613

 

burn

overview

recent work

burn: an energy journal

Award-winning public radio production company SoundVision Productions hired me to translate their veteran broadcast success into the digital media space for the launch of their new journalistic investigation series BURN: an energy journal. The BURN site needed to be as highly professional and engaging on the web as its host, A-list radio journalist Alex Chadwick, was known for being on the airwaves.

I created the BURN logo, identity + collateral package, a multimedia-rich website with broad social media connections, plus support collateral for fundraising and industry integration. And to empower the SoundVision team  to sustain the growth of their new product without an ongoing high-level design budget, I generated detailed style sheets, site management instructions, and a production team flowchart.

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